Can Luxury Brands Tap Into China’s ‘Virtual Avatar’ Fever?

Virtual influencers – computer generated brand ambassadors programmed with their own styles and opinions – aren’t new to luxury brands in China, especially ones that are wary of the erratic behavior and hefty price tags associated with flesh-and-blood celebrity influencers. But what if the thousands of fans of these luxury labels could all become virtual […]

Chinese Whispers: Louis Vuitton Launches an Ad on Douyin, and More

In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that haven’t yet made it into the English language. In this week’s edition, we discuss: Louis Vuitton’s first advertising campaign on Douyin, Burberry’s new brand ambassadors, and Alibaba’s Tmall brought over 20,000 fashion brands to the platform. Screenshots of Louis […]

Alcohol Origins – Human Fascination, History and Evolution of Drinking From Medieval to Modern Times

Throughout human history, people have been intrigued with intoxicants, whether it be from a plants, drugs, or drinks. As far back as 12,000 BC, people ate wild mushrooms in order to have hallucinations. Many exotic plants have been used as an intoxicant, including cannabis and the coca plant (to make marijuana and cocaine). Since prehistory, […]