Why Are Chinese Tourists Shopping Less?

The recent headlines proclaiming that Chinese tourists are shopping less abroad may seem alarming, but it’s not all bad news, particularly not for the travel industry and service providers, who are set to welcome a record 7 million outbound Chinese tourists during the upcoming Lunar New Year holiday that begins on February 5th. While it’s …

3 Cosmetics Industry Gurus Discuss Selling in a Softer Chinese Economy

It’s been well reported that China is experiencing an economic slowdown, but that doesn’t mean companies should pull up their tents and run for the hills. That’s where the beauty industry comes in: a market that historically fares better than others when times get tough. Think recession-proof cosmetics, dubbed the “Lipstick Effect,” which happens “when …

Report: Gen-Z with Chinese Characteristics

As China’s oldest members of Generation Z (1998-2016) turn 21 this year, the urgency to market to them is mounting, and both brands and retailers need to understand how this generation is different from previous ones. Also of importance? Recognizing how China’s Gen-Z differs from its peers in other parts of the world. Their consumption …

Going Local and Artsy: Hennessy’s Inspiration for Chinese New Year

“The upcoming Chinese Lunar New Year will be the next important indicator to the Chinese economy and consumer confidence,” said Andrew Khan, the Vice President of Marketing at Moët Hennessy Diageo China. Khan acknowledged the negative impact of the current economic environment and trade disputes on the brand following double-digit sales growth in China in …

WeChat, Chinese Tourists Fuel Burberry Despite Revenue Slip

Bucking the trend that hit other luxury brands such as Tiffany & Co. late last year, British luxury brand Burberry reported that it saw a return to Chinese tourist spending growth in the UK in the year-end quarter. It did, however, note decreased sales in Japan and Hong Kong partly caused by lower tourist spending, …

When Chinese Millionaires Give Gifts, What Brands Win?

In China, it’s nice to have a friend who is a millionaire. A study by Hurun Research Institute released last week showed that the favorite gift-giving brands of 465 Chinese millionaires in 2018 included Cartier, Chanel, and Dior. The 2019 version of the Shanghai company’s annual Chinese Luxury Consumer Study surveyed high net worth individuals …

Luxury Brands Push the Pig In Chinese New Year Campaigns

Here comes 2019, Year of the Pig, the 12th, and last of the 12-year cycle of animals in the Chinese zodiac. Chinese Lunar New Year, a culturally significant holiday equal in importance, family, and optimism to Christmas in the West, is also a crucial opportunity for luxury brands to bump up retail sales. So several fashion, beauty, …

7 KOL Marketing Tactics Every Brand Needs to Know in 2019

This post originally appeared on ParkLu Blog, our content partner site. The content may be great, the key opinion leader (KOL) is an effective communicator, and the brand has considered its target audience across multiple apps. But in China’s current social media environment where platforms and KOL marketing rules are constantly evolving, these efforts alone, …

7 KOL Marketing Tactics Every Brand Needs to Know in 2019

This post originally appeared on ParkLu Blog, our content partner site. The content may be great, the KOL is an effective communicator, and the brand has considered its target audience across multiple apps. But in China’s current social media environment where platforms and KOL marketing rules are constantly evolving, these efforts alone, unfortunately, may not …

High-Fashion Label Lanvin Welcomes New Creative Director

After a rudderless hiatus, financial turmoil and a change in ownership, storied 130-year-old French luxury brand Lanvin has named its new creative director. Bruno Sialelli, 31, a relatively unknown name in the fashion industry, was appointed on Monday as Lanvin’s new creative head to lead the brand’s transformation of both its women’s and men’s collections, according to a …