3 Trends Fueling China’s Luxury Design Boom

A shift in how millennials and Gen-X consumers live is fueling a high-end design boom in China. In 2018, the Chinese home decoration and furniture market was estimated at $740 billion (RMB 5 trillion), according to a study by Yicai 2018, and that market keeps rising and evolving — both offline and online. Now, numerous …

7 of the Cutest (and Smartest) ‘Year of the Pig’ WeChat campaigns

Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. The results are not disappointing (I mean, how can you go wrong with a cute little pink pig (unless you’re Bvlgari)?) Thanks to a group of …

Chinese Whispers: LVMH-owned Chaumet Embraces WeChat E-commerce Sales, and More

In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that haven’t yet made it into the English language. In this week’s edition, we discuss: French jeweler Chaumet‘s WeChat push, Chow Tai Fook‘s declining sales, and JD.com’s beauty business. Chaumet started to sell jewelry pieces on WeChat to wealthy Chinese consumers …

What China’s Luxury Consumers Value Most in 2019: Interview

The Chinese economy is slowing down, but wealthy shoppers in China are still confident about buying luxury goods in 2019. At least that’s what a report published on January 15 by the public relations company Ruder Finn in collaboration with Consumer Search Group (CSG) Hong Kong found. But, the report warns, luxury brands will have …

Navigating Luxury In China: Advice From The Front Line

On a cold morning in London recently, a group of British luxury retailers gathered to discuss China at ‘The China Conversation’, a new event co-hosted by Asia marketing specialists Elisa Harca of Red Ant Asia and Kim Ing of Kim Ing Inc. Panelists including Mark Dunhill of Whittard’s, Stephen Bywater of Aspinal of London and …

Balenciaga Tests the China Market with a WeChat Flash Sale

More brands hope to capitalize on the “drop” effect via WeChat flash sales. Yesterday, the Parisian fashion house Balenciaga debuted a single limited-edition item – a pink monogram Logo Ville bag via the company’s WeChat mini-program – in mysterious fashion. The initial post on Balenciaga’s official account utilized a simple, yet edgy style – it …

Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?

Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Despite some critics’ concerns that the app’s mass-facing content could diminish luxury brands’ prestigious image, that hasn’t stopped leading players like Christian Dior, Louis Vuitton, and Chanel from placing advertisements on the platform. …

China Slowdown a Bigger Concern Than Trade War for Luxury Markets: BCG

Global consultancy Boston Consulting Group (BCG) said on Tuesday that the potential slowdown in Chinese demand for luxury goods would be vital in determining the trajectory of the global luxury goods market in the medium term. “What’s more dangerous [for the global luxury goods market] in the next three to five years is the Chinese …

7 Reasons Why Luxury Can’t Rely on the Chinese Millennial Market Growing

Luxury brands still see Chinese millennial shoppers as a powerful group of consumers. After all, they are the demographic that most contributed to global luxury growth in 2017, as reported by Bain & Co. However, a new report from the Chinese research agency Yaok Institute, published on January 14th, questions whether the millennial market in …