Monthly Archives: February 2019

The Italian luxury brand, Moncler, took a gamble on a disruptive retail experiment, conveniently dubbed the “Moncler Genius Project.” It consisted of a series of capsule collections by a group of revolving designers. And the result? The company said on Thursday that its full-year revenue growth increased by an impressive 22 percent year-on-year, at constant […]

JD, China’s second-largest e-commerce platform, is hoping for a growth spurt. It extended its partnership with Farfetch, merging its luxury portal, TopLife, into the high-end etailer’s China business on February 28. The strategic move, one of many JD has been making in an attempt to alleviate the company’s continued growth slowdown in recent quarters, is a […]

“As I’ve grown older, I’ve started to invest more money into skincare than designer bags,” said Linda Zhong, a 24-year-old live-streaming hostess in Shenzhen, China. After a rough calculation, she estimated her monthly skincare budget at around 10k RMB ($1,488). “Skincare is the most rational investment a woman can make to herself,” she added. Half […]

Vipshop, the Chinese e-commerce site, has managed to increase its user growth at a time when the vast majority of e-commerce sites are struggling to reach new users. One reason: it’s WeChat mini-program. According to their latest earnings release, Vipshop’s users on its WeChat mini-program has grown an impressive 38.3 percent year-over-year. There are a […]

As the leading global technology platform for the luxury fashion industry, Farfetch continuously explores opportunities to expand its fashion offer and to partner with brands in fresh and exciting ways. In this spirit of collaborative innovation, Farfetch and Balenciaga have launched an exclusive capsule collection comprised of limited editions across ready-to-wear, shoes and accessories for […]

When Cai Xukun (蔡徐坤), the ultra-popular member of China’s idol band Nine Percent, posted his newest song, “Wait Wait Wait”, on Weibo, about one-third of Weibo users (roughly 100 million people) re-shared it. This level of popularity has granted him a slew of commercial opportunities, from Chanel to L’Oreal to even the NBA League. But then, […]

At this week’s Milan Fashion Week, something was odd. While at most fashion shows there was a significant number of Chinese fashion journalists and high-profile customers alike, one brand was different — Dolce & Gabbana (D&G). As pointed out by the influential South China Morning Post, there was only a handful of Chinese media present, […]

For some in China’s luxury industry, WeChat’s booming digital ecosystem is second nature. The plethora of sales methods, youthful influencers, and buzzwords like “mini-program” and “brand zone” are all part and parcel of being present in this rapidly-evolving Chinese market. However, many Western luxury brands are diving into this world head first, without even the […]

China is home to the world’s youngest luxury consumers — sophisticated “digital natives” who have grown up pampered in one-child families. From daily phone payments for school lunches to high-end luxury online purchases, it’s always digital first for Generation Z. With this, however, comes more potential for disruption than traditional luxury brands have ever seen, […]

Generation-Z consumers often get overlooked in the rush to woo Chinese millennials, but this post-2000s group wields major spending power and has unique characteristics when it comes to consumer habits. Nowhere is this more apparent than in the world of social media, where a factor in determining some KOLs’ (key opinion leaders) influence is the […]