Moncler’s “Genius” Project Paid off in 2018. What’s Next?

The Italian luxury brand, Moncler, took a gamble on a disruptive retail experiment, conveniently dubbed the “Moncler Genius Project.” It consisted of a series of capsule collections by a group of revolving designers. And the result? The company said on Thursday that its full-year revenue growth increased by an impressive 22 percent year-on-year, at constant […]

JD Expands its Luxury Reach as General Business is Getting Softer

JD, China’s second-largest e-commerce platform, is hoping for a growth spurt. It extended its partnership with Farfetch, merging its luxury portal, TopLife, into the high-end etailer’s China business on February 28. The strategic move, one of many JD has been making in an attempt to alleviate the company’s continued growth slowdown in recent quarters, is a […]

How Vipshop’s WeChat E-Commerce Mini-Program Added Users but Not Revenue

Vipshop, the Chinese e-commerce site, has managed to increase its user growth at a time when the vast majority of e-commerce sites are struggling to reach new users. One reason: it’s WeChat mini-program. According to their latest earnings release, Vipshop’s users on its WeChat mini-program has grown an impressive 38.3 percent year-over-year. There are a […]

Farfetch & Balenciaga Launch Exclusive Capsule with Dedicated China Activation

As the leading global technology platform for the luxury fashion industry, Farfetch continuously explores opportunities to expand its fashion offer and to partner with brands in fresh and exciting ways. In this spirit of collaborative innovation, Farfetch and Balenciaga have launched an exclusive capsule collection comprised of limited editions across ready-to-wear, shoes and accessories for […]

Three Tips for New WeChat Marketing From London’s Luxury and WeChat Conference

For some in China’s luxury industry, WeChat’s booming digital ecosystem is second nature. The plethora of sales methods, youthful influencers, and buzzwords like “mini-program” and “brand zone” are all part and parcel of being present in this rapidly-evolving Chinese market. However, many Western luxury brands are diving into this world head first, without even the […]

What to Know About Luxury’s Extreme Disruption Force: Gen-Z

China is home to the world’s youngest luxury consumers — sophisticated “digital natives” who have grown up pampered in one-child families. From daily phone payments for school lunches to high-end luxury online purchases, it’s always digital first for Generation Z. With this, however, comes more potential for disruption than traditional luxury brands have ever seen, […]