3 Experts’ Takes on 2019’s CNY Campaign Trends

To say that Chinese New Year festivities have “gone global” isn’t an exaggeration. 2019 marks the democratization of CNY celebrations, and a lot of brands not only activated their marketing campaigns early this year by combining them with Christmas promotions as a two-month-long global celebration, but they also plastered CNY billboards and promotional campaigns all […]

Chinese Whispers: Daigou Arrested in Paris for Money Laundering

In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that haven’t yet made it into the English language. In this week’s edition, we discuss: Chinese daigou arrested for money laundering, Prada’s Lunar New Year campaign stirs criticism, and The closure of Topshop’s Shanghai and Hong Kong offices. 1. Parisian police […]

Erno Laszlo Aims to be a Billion-Dollar Brand in China

“Tofu” cream. “Protein” lotion. “Ice white” facial masks. These are the nicknames that loyal Chinese fans of the skincare company Erno Laszlo have made up for the brand’s products PHelityl Night Cream ($126), Hydraphel Skin Supplement ($60), and Hydra-therapy Skin Vitality Mask ($88), respectively. And when consumers get creative with pet-names for brands and products […]

Anonymous Chinese Employees on Why Western Brands Fumble When Marketing in China

From a creepy Burberry Chinese New Year ad campaign that featured a cast of devious-looking Chinese family members maniacally staring at their grandmother to a spooky and downright melancholy Prada campaign that made Chinese New Year feel more like a funeral than a celebration, big brand marketing failures surprisingly happen all the time in China. […]

Travel Shopping Slips, But Italy Still Draws in Chinese Tourists

Italy is blessed with so many iconic travel musts — Venice, Florence, the Amalfi Coast, and the Sistine Chapel in Rome — it’s no wonder that it continues to attract record numbers of Chinese tourists. And this Lunar New Year holiday was not a disappointment for the nation. Despite some hiccups to start the travel period, including accusations of racism aimed […]

Where Are WeChat Mini-Programs Headed in 2019?

It has been more than two years since Tencent Holdings introduced its “mini-program” feature, essentially a lightweight app that operates within the WeChat ecosystem. Despite a rocky start, WeChat mini-programs completely took off in 2018, with thousands of brands and retailers jumping on the bandwagon to explore business opportunities. A new survey co-authored by Chinese […]