Keeping Up with the Daigous: an Industry in Flux

Daigous, China’s personal shoppers who specialize in importing lower-priced luxury goods from the West, are witnessing a period of turmoil within their niche profession. The industry faced a “daigou crackdown” in Shanghai’s Pudong airport in September of 2018 and one Taobao daigou even received a ten-year jail sentence in November of that year, turning public opinion […]

The Paradox of Sustainable Luxury — and 3 Ways to Solve It

Many of China’s young luxury consumers seek experiences over products, which is why so many are choosing exotic vacations. But this doesn’t mean that physical products have become obsolete to this demographic — it means that brands need to create new experiences that attract and engage consumers. With brands becoming increasingly important, China’s hyper-informed young […]

Chinese Whispers: Crystal Maker Baccarat’s New Face in China, and More

In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language. In this week’s edition, we discuss: 1. French crystal brand Baccarat names a Chinese brand ambassador – Baccarat The high-profile French crystal brand Baccarat introduced its first-ever Chinese brand ambassador […]

Secoo’s Chinese Online Luxury Consumer Profiles

“We found that Chinese online luxury consumers change even faster than traditional luxury consumers,” says Federica Marchionni, Secoo International CEO and Group CSO, who before joining Secoo, worked at such prestigious brands as Samsung, Dolce and Gabbana, and Ferrari. “To better serve brands and customers, Secoo is strategically shifting its focus to direct collaborations with […]