How Miroslava Duma’s Future Tech Lab is Creating a Greener China

Miroslava Duma is no stranger to risky endeavors. In 2011, she founded the digital company Buro 24/7 and its fashion and lifestyle platform Buro247.com. From there, she went on to co-found the e-commerce site, The Tot, which has become the go-to platform for parents searching for eco-friendly, trendy, and sustainable products for their children. And …

WeChat — The Tie that Binds Luxury Brands’ Events in China

Visitors to Louis Vuitton’s trunk exhibition in Shanghai may feel overwhelmed by the 1,600 artifacts on display. To navigate the event with ease, the brand designed a WeChat Mini Program to keep visitors’ focused on the art. The Mini Program includes an audio guide, virtual games, selfie spot, instant social sharing, and more. Luxury brands …

Brands Shouldn’t Ignore the Influence of Instagram in China

As luxury brands search for new and cost-efficient ways to connect with Chinese luxury consumers, Instagram influencers remain largely untapped as stakeholders for brand building. To be sure, working with Instagram influencers presents some apparent hurdles, from a lack of awareness among Chinese luxury consumers, to geopolitics that can be tricky to navigate, to the …

What AI Can Do for Luxury Brands: Interview

Millennials and Generation Z are ushering in the rise of a new data-driven experience economy, and to the luxury sector that traditionally prides itself on offering top-notch goods and services, they must realize that today’s younger customers are looking beyond that. They want to be engaged on an emotional, sensorial, or even intellectual level. In …

Why the Female Power Suit Is the Next Big Business in China

In the West, women’s suits have had cultural momentum during the 1970s’ feminist movement. Photographer Helmut Newton’s iconic, woman-in-tuxedo shot on French Vogue in 1975 elevated YSL’s Le Smoking look to a cultural statement — a controversial statement of femininity at the time. In 2019, the Chinese TV series “All is Well,” featuring actress Yao …

Here’s 5 masterpiece from the iconic architect

Singapore’s close relationship with Israel is an open secret but suffice it to say, the country’s relationship with one Israeli in particular is especially intimate. No, we’re not talking about Yussein Nasir of Nas Daily, we are talking about world renowned architect Moshe Safdie. The 81 year old US-based Israeli architect is not just responsible …

Luxury Is Love: 3 Implications for Luxury Brands to Be Successful in China

At a recent luxury leadership workshop that we organized in Asia with the top management team of an iconic European luxury brand, I asked all participants to share with me in one sentence, what luxury is for them. One executive smiled when she pointed to her Hermès bag. She looked at me and said, “Daniel, …

LVMH Uses WeChat to Find Luxury Sales Stars of the Future

April 12 was not a usual Friday at the Lafayette Art & Design Center in Shanghai’s Huangpu District. The Inside LVMH program culminated in a “discovery day” where 120 aspiring students gathered to interact with top LVMH executives, share fresh ideas for the future of retail, and hopefully find their dream career in one of …