Traditional Marketing No Longer Works in China. Here’s What Does

During the Sotheby’s & Jing Daily Future of Luxury Conference in Hong Kong, I witnessed one of the most interesting moments of my entire business life. I asked the audience, made up mostly of managers working in Hong Kong and China (including senior executives of Louis Vuitton and Tencent), during my panel on AI-powered luxury …

Introducing the Costa Venezia, a Floating Luxury Mall for Chinese Travelers

On May 18, the Costa Venezia, a new Italian-themed cruise ship purpose-built for Chinese guests, will make its first departure from Shanghai, stopping at locations throughout Asia. The ship is meant to evoke the romanticism of Venice, but its real focus is on luxury retail — so much so that one of its retail areas …

Want Luxury Business Success in China? Avoid These 3 Pitfalls

China accounts for the majority of global luxury purchases today (if you combine domestic and international consumer spending), owns one of the top three national luxury markets, and boasts one of the world’s highest growth rates, even after a recent economic slowdown. That’s why global luxury brands simply can’t survive today without a strong presence …