In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language. In this week’s edition, we discuss: 1. Prada taps into the power of a 20-year-old idol to reach China’s young generation – Prada The Italian luxury brand Prada, which in […]
Monthly Archives: May 2019
Are Chinese Millennials Willing to Pay More for Sustainable Goods?
In our latest column, One Question, Three Answers, we pose a current, hot button question to industry executives, researchers, and consumers to demystify, or at least, to take a deeper look into one aspect of the business of luxury in China. Question: A vast number of reports state that Chinese millennials are ethical shoppers—that they […]
Athleisure Can’t Stop Winning in China
China is getting into shape and the athleisure trend is booming. According to the wellness trends report (2019) published by the Global Wellness Summit (GWS), “over 104 million have at least one fitness app on their phones” and 15 million consumers have a gym membership in China. Meanwhile, China was home to approximately 500 gyms […]
Prada to Start Selling on Chinese Luxury E-tailer Secoo
In a bid to recover from declining profits in China, the Italian luxury conglomerate Prada Group will make two of its key brands – Prada and Miu Miu – available on Secoo: China’s leading luxury e-commerce platform and the preferred online shopping platform for over 27 million Chinese clients with high-purchasing power. The move, which […]
Chinese Millennials & Anti-Aging Pills: A Love Story
“Having white skin is not enough for me. I want my skin so white that it glows,” says Yang Shen, a 22-year-old Chinese fashion student living in London. To achieve this, Yang takes at least three types of beauty supplements a day, including the French brand Biocyté’s collagen drink, the Japanese brand Pola’s skin-whitening pills, […]
Superyacht Management Services Centre Planned for Hong Kong
Hong Kong Cruise and Yacht Industry Association (HKCYIA) has reached a partnership agreement with China Merchants Industry Holdings (CMI) for the establishment of a superyacht management services centre in Tsing Yi Island. HKCYIA’s Kara Yeung (third left) and Euroasia Dockyard management at the signing ceremony witnessed by lawyers of Stephenson Harwood Located at the Yiu Lian and Euroasia dockyards, […]
How Hermès Uses WeChat to Provide VIP Experience for Fans
WeChat, China’s top social media platform, has become a handy tool for high-profile luxury brands to not only reach their Chinese consumers, but also to strengthen the prestige and exclusivity of their products. And Hermès, the French luxury powerhouse, is the latest megabrand utilizing it to offer a top-notch experience for its digital customers. From […]
Can C-beauty Wrestle the Market Back from Western Ones?
It has been a while since the Chinese beauty market saw an influx of domestic beauty brands. For a long time, premium labels that offer higher quality and prices from countries like France, the U.S., Japan, and South Korea didn’t see them as a real threat. That, however, is changing quickly. It seems as if […]
How Young Chinese are Re-connecting with Their Elders
China’s post-90’s Millennials and Gen-Zers came of age in a quickly-developing and economically-open country with access to the latest global trends and information via the Internet and global travel. But their grandparents were raised quite differently (under the conformity of Mao’s communism) while their parents experienced China’s massive changes during their middle-age years. These young […]
Price Benchmarking is Crucial for Global Luxury Brands
Many Chinese customers shop for their favorite luxury brands based on the lowest prices they can find. They watch currency fluctuations carefully to see if one region happens to have a value dip (like when the U.K. announced it was leaving the EU, for example) and then travel to that country specifically to buy luxury […]