Monthly Archives: July 2019

Not only are Chinese Gen Zers among the world’s best-informed consumers on intellectual property rights (IPR), their attitude towards buying fake goods are also more likely to be driven by morality rather than financial considerations. These are two findings from a new report by the International Trademark Association (INTA), which researched consumer attitudes among Gen-Z […]

The June list of the Jing Daily x R3 Celebrity Index — a monthly ranking of China’s most influential celebrities based on the country’s most important social media platforms, from Weibo and WeChat to Toutiao and Baidu – has the country’s A-list actress Yang Mi topping the popularity ranking of Chinese celebrities after climbing up from third […]

At a recent event, Gucci CEO, Marco Bizzarri, spoke about his brand’s success with young consumers. Their numbers are remarkable: 62 percent of Gucci’s $eight billion in sales last year came from consumers who were 35 and under (Millennials), and the brand’s fastest-growing segment is consumers 24 and under (Generation Z). In the approximately four […]

In recent years, the solution for luxury brands combating fake products on Chinese e-marketplaces has been something of a one-horse race – and that horse is Alibaba. With the evolution of different e-commerce models, however, the market for counterfeits is changing in a way that many in the West can’t even accurately gauge. A European […]

Despite global millennial calls for greener products, sustainable luxury has been a difficult topic in China. Most Chinese consumers hold a pragmatic attitude towards luxury and see luxury products as the badge rewards of a Capitalist ideology. And even when green marketing does infiltrate the Chinese luxury landscape, the word “sustainability” usually carries more bark […]

In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language. In this week’s edition, we discuss: China’s Shenzhen Customs arrests a Chinese daigou carrying a Patek Philippe watch Hermès to host an art exhibition in Shanghai JD.com to close down […]

Video-driven e-commerce has been around since 2016 when e-commerce platforms Mogujie and Taobao began hosting livestreaming sessions on their platforms. But only recently has this trend taken off, with Taobao generating a whopping US$15.1 billion (100 billion RMB) in livestreaming transactions in 2018. Now, video platforms such as Douyin and Kuaishou are selling Taobao products, […]

China has become an important global growth engine for many luxury brands but an over-dependence on this market could have catastrophic effects if the predicted consumption slowdown and modest economic growth forecasts for 2020 take hold. Given this, heritage brands should prepare for fluctuations. Investors and market watchers have already identified some troublesome warning signs, […]

There are a lot of digital channels in China today for brands to choose from, so deciding which to focus on can become a primary task for marketing departments. One that popped up on the radar fairly recently is the social commerce platform Little Red Book. Founded in 2013, the shopping app combines the obsessive […]

The LVMH-owned German luxury suitcase brand Rimowa is experiencing a sales surge on its official flagship store on Alibaba’s B2C marketplace Tmall in China thanks to the new brand ambassador Jackson Yee, who is arguably one of the most popular Gen-Z pop stars among the country’s Millennial and Gen-Z generations. Jackson Yee’s post to announce […]