Monthly Archives: August 2019

Beauty fanatics in the West probably haven’t heard of Cha Ling ‘Esprit du Thé, the secretive but highly-praised Chinese brand backed by French luxury conglomerate LVMH, but Chinese beauty connoisseurs have come to love the brand that’s “infusing beauty with the spirit of tea.” According to an LVMH press release, the Cha Ling beauty line […]

Recently, an associate in Shanghai bought a Hermès handbag for about $15,000. She said she fell in love with the brand and that specific bag, and her dream was to own it (and she would have done anything to get it). Luxury is like love, and once consumers fall, prices no longer matter to some […]

Despite some semi-rosy forecasts that have seen companies like LVMH remain cautiously optimistic about their near-future prospects in the Greater China region, recent political events have proven that luxury brands will likely have a tough road ahead in mainland China (as well as Hong Kong) for quite some time. Brands and luxury groups shouldn’t expect […]

While a WeChat Official Account is a must-have for any brand in China, it’s also no secret that, as the number of Official Accounts on the platform has grown, open rates and user engagement for articles have gone down. The first solution most brands propose is to create better content. And while creating high-quality article […]

After being banned from trading with American companies, the initial forecasts for China’s sixth most valuable company, Huawei, were that it would be devastated by the U.S.-China trade war. But now, that outlook has changed thanks to the idea that greater Chinese self-reliance may make it possible for the tech giant to grow on its […]

Millennial men’s obsession with beauty in China is no longer a secret. Influenced by the extremely popular K-pop aesthetic and its increasingly androgynous fashions, this generation cares about their appearance in a way older Chinese would’ve surely defined as “sissy” or “unmanly.” These days, blemish balm cream and facial masks have become commonplace in the […]

Chinese concert pianist Yuja Wang is the latest globe-trotting celebrity to team up with the iconic German luggage brand Rimowa for one of three short films celebrating the company’s 120th anniversary. In a reprise of its global Never Still campaign, Wang joins basketball star LeBron James and Dior Men’s artistic director Kim Jones for intimate […]

In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language. In this week’s edition, we discuss: China’s Top richest apparel moguls for 2019, Gogoboi’s takeover of Louis Vuitton’s WeChat account, and Lin Ning “Chinese Nike” 2019 revenue rose 33% in […]

Ever since Versace’s t-shirt gaffe earlier this week, several top ambassadors have cut ties with brands that seem unclear about where they stand on the issue of Hong Kong’s autonomy. It began with singer and actress Yang Mi’s departure from Versace, but then, supermodel Liu Wen announced that she stopped working with Coach. Shortly after […]

This post originally appeared on Walkthechat Blog, our content partner site. Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Let’s dig into some of its central insights. Spending on WeChat Official Account Key Opinion LeadersOne of the main trends pointed out by the Newrank report […]