Luxury Brands Use Video Games to Speak to China’s Millennials

Creating collections that target younger demographics is not something entirely new but entering the gaming world and selecting a digital avatar to deliver a testimonial is groundbreaking. Until recently, such partnerships would have been taboo; the luxury world saw video games as geeky, and high-end brands didn’t want to be associated with nerds. For centuries, […]

What Kering’s First-Half Results Say About Chinese Consumer Trends

According to Kering’s first-half 2019 results released in July, China remains the main driver of the luxury industry, despite slow gains in key areas. Recording a consolidated revenue of €7.638 billion, a rise of 18.8 percent over the same period in 2018, Kering’s Chairman and CEO, François-Henri Pinault, said the group’s revenue growth “handily topped market […]

Targeting China’s Generation Z? The Cool Kids are on Bilibili

This post originally appeared on ParkLu Blog, our content partner site. When marketers talk about Chinese video-sharing platforms, most of the oxygen is sucked up by those favoring short-form videos, such as Douyin and Kuaishou. Bilibili is often overlooked in these conversations, yet it’s one of the fastest-growing social platforms in China, and particularly among […]

Robert Wun on Designing for Luxury Markets in China, Hong Kong, and Beyond

Hong Kong-born Robert Wun is the creative director and founder of the fashion label Robert Wun. His designs are the epitome of exaggeration, being both spectacularly bold and abstract. And his technical skills, architectural shapes, and his passion for nature as a continuous source of creativity have brought comparisons to Alexander McQueen and Josep Font. […]

Gucci Keeps Kering’s First-Half Earnings High — But for How Long?

Last week, the French luxury group Kering, owner of a portfolio of brands that includes Gucci, Bottega Veneta, and Saint Laurent, reported its first-half 2019 earnings. Recording consolidated group-wide revenue of €7.6 billion, a rise of nearly 19 percent against the same period last year, Kering’s continued success is certainly impressive considering the market climate. […]