Enhancing Brand Presence With Custom Reality Shows in China

This post originally appeared on China Film Insider, our sister publication. China’s reality shows sector is heavily reliant on brand sponsors for funding. But advertiser spending is slowing down amid a broader slowdown in the economy, meaning popular series such as “Go Fighting!” (极限挑战) and “Keep Running” (奔跑吧) have seen the fees they can command for […]

As China’s Market Shifts Inward, Brands Turn to Online Education

Compared to just a few years ago, luxury’s future in China now seems much murkier. Amid rising economic uncertainty, which has been exacerbated by the ongoing U.S.-China trade dispute, a weakening yuan, and this summer’s Hong Kong protests, brands have seen a Chinese spending shift away from overseas consumption and towards the country’s domestic market. […]

Q&A: Haizhen Wang and Hazzys on their London Collab with JD.com

Having established himself over the past 10 years as one of the world’s leading Chinese fashion designers, London-based Haizhen Wang recently collaborated with the nearly two-decade-old Korean fashion brand Hazzys to design and curate a collection for this year’s London Fashion Week. The collaboration was also sponsored by the Chinese e-commerce giant JD.com, which, earlier […]