In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language. In this week’s edition, we discuss: Tmall is about to bring Chinese Fashion to Paris with “see now, buy now” model Lancôme appoints Chris Wu to be brand ambassador for […]
Monthly Archives: September 2019
Will China’s Social Credit System Come for Luxury Brands Soon?
China’s “social credit” system, which was first announced in 2014 and will effectively “rate” all individuals in China by next year, has been widely publicized around the world since its origin, garnering a mix of shock (at its dystopian nature) and awe (at how it could work with a billion people). While Western observers tend […]
Disruption: Why the Big Luxury Brands Should Be Scared
With regards to luxury, bigger used to always be better. The history and heritage of top luxury houses were seen as assets that those brands could capitalize on until the end of time. But while that may have been true a decade or two ago, today, things have changed dramatically. Many of those so-called heritage […]
Fictional Influencer “Xiao Wanzi” is Perfect Diary’s Secret to Success
I’m friends with this girl on WeChat, Xiao Wanzi. She’s super cool yet approachable, and someone everyone wants to be best friends with. We all turn to her for beauty advice. She’s always sharing the latest tips and tutorials with us on her WeChat Groups. And it’s not just beauty. She’s also a trend setter, […]
Chinese Whisper:Tmall Join Paris Fashion Week with “See Now, Buy Now”
In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language. In this week’s edition, we discuss: Tmall is about to bring Chinese Fashion to Paris with “see now, buy now” model Lancôme appoints Chris Wu to be brand ambassador for […]
Enhancing Brand Presence With Custom Reality Shows in China
This post originally appeared on China Film Insider, our sister publication. China’s reality shows sector is heavily reliant on brand sponsors for funding. But advertiser spending is slowing down amid a broader slowdown in the economy, meaning popular series such as “Go Fighting!” (极限挑战) and “Keep Running” (奔跑吧) have seen the fees they can command for […]
As China’s Market Shifts Inward, Brands Turn to Online Education
Compared to just a few years ago, luxury’s future in China now seems much murkier. Amid rising economic uncertainty, which has been exacerbated by the ongoing U.S.-China trade dispute, a weakening yuan, and this summer’s Hong Kong protests, brands have seen a Chinese spending shift away from overseas consumption and towards the country’s domestic market. […]
How Alibaba is Winning Over Gen-Zs in China
“It’s a call out for us to be mindful about the future,” says the co-founder of Wearable Media, a finalist for the 2018 LVMH Innovation Award, about the brand’s “spacesuit” that lights up when the moon is at its closest distance to earth. This is the first time this thousand-dollar suit has been put on […]
Why Luxury Brands Should Care About China’s “Single Aristocrats”
After more than three decades of being a “One Child Nation,” China is now a Singles Nation. By the end of 2017, the number of single adults in China had surpassed 222 million, accounting for 15% of the total population. Among this vast single pool, whose sheer size exceeds the population of Russia and the UK […]
Q&A: Haizhen Wang and Hazzys on their London Collab with JD.com
Having established himself over the past 10 years as one of the world’s leading Chinese fashion designers, London-based Haizhen Wang recently collaborated with the nearly two-decade-old Korean fashion brand Hazzys to design and curate a collection for this year’s London Fashion Week. The collaboration was also sponsored by the Chinese e-commerce giant JD.com, which, earlier […]