Why Wealthy Chinese are Pursuing Western Manners

Today, the word ‘aristocracy’ means different things to different people. To Western societies that promote inclusivity, it sounds culturally backward. But to many in China, it can simply mean having big ambitions. In 2017, Jing Daily interviewed Sara Jane Ho, who founded one of China’s first etiquette schools: Institute Sarita. Her $10,000 weekly etiquette course […]

How Will LVMH Redefine Tiffany?

LVMH is one of the most successful companies in acquiring brands, injecting them with capital, talent, and letting them bloom. Christian Dior, Bvlgari, Fendi, and most recently, Rimowa, are all LVMH success stories. The recent bid for Tiffany & Co., America’s iconic jeweler, would not only be LVMH’s largest acquisition with a value of 14.5bn […]

Alibaba Promotes “Greener” 11.11 Shopping Festival, But Criticism Remains

Now entering its second decade, the Alibaba-invented November 11 (11.11) e-commerce “holiday” — aka Singles Day — needs no real introduction. The one-day, Black Friday-style online shopping frenzy is reliably one of the largest retail events of the year. In 2018, the event saw total Gross Merchandise Volume (GMV) settled through Alibaba’s payment method, Alipay, […]

How Luxury Brands Should Measure Influencers ROI

In China, you can usually spot the country’s top influencers rubbing shoulders with brand executives at press events or sitting front row at fashion shows. Don’t underestimate them. They are powerful individuals that help brands connect with millions of consumers via WeChat. Since the decline of print publications, many well-connected fashionistas have turned to social […]