DFS Pilots WeChat Facial Recognition Payment Outside Mainland China

This post originally appeared on Moodie Davitt Report, our content partner. DFS Group has introduced WeChat Facial Recognition Payment in Macau. The luxury travel retailer claims this makes it the first international merchant to introduce the platform outside Mainland China. DFS said that partnership enhances the check-out experience for Chinese customers by offering “unparalleled efficiency, …

Why Luxury Brands Should Care About Online Gaming in China

This year, Louis Vuitton is going to design the World Championship trophy case for the world-famous multiplayer online battle arena video game League of Legends. The brand is also offering a capsule skin, which are the clothes the virtual players wear. Despite some mixed reactions, netizens are generally thrilled by the surprising collaboration between the …

Estée Lauder Taps Hot Celebs, Makes Singles Day Record

If we take a look at the celebrity rankings since July, a few regulars have dominated the top of the list, namely actors Xiao Zhan, Li Xian, and Wang Yibo, all of whom starred in hit summer TV shows. Noticing their newly-found popularity, brands have moved in to quickly tap into their commercial value. Just …

What Luxury Brands Can Learn from Starbucks About Voice-Assist

Starbucks customers in China can now order their coffee using Tmall’s Genie smart speaker, and although major consumer brands respond to China’s growing enthusiasm for voice assistants, luxury brands are still grappling with the basics of mobile e-commerce. Now that consumers are more comfortable with their voice, will luxury marketers be at the back of …

Will Chinese Consumers Forgive Dior?

Everything was going well. Dior’s Spring 2020 fashion show in Shanghai, on October 19th, with its nature-based, tree-lined catwalk was an inviting extension of what they presented in Paris this past September. The looks were well received by Chinese fashionistas in attendance, as well as the approximately 28.9 million viewers who watched via a live …

For China’s Ultra Elite, Personal Growth is the New Luxury

Two-thirds of high-net-worth Chinese consumers say personal growth is more important than wealth, according to research released on October 21st by HSBC Jade and Scorpio Partnership. For retailers and the travel industry, this report suggests that companies need to offer more than just luxurious goods in order to entice a top-tier Chinese client. The research, spearheaded …

China’s Changing Masculinity Propels a Brand New Idol

When key brands like Estée Lauder appoint a new Chinese brand ambassador, it should be monitored closely, as it will likely impact the competitive luxury landscape. But this move looks to be even more pivotal than usual. That’s because, even though Li Xian might look like just the latest “little fresh meat” idol, he’s symbolically …

Luxury Brands Gear Up For a Tough Year Ahead in China

Most major luxury groups and brands have had a complicated year in the Greater China region, with some being put in the position of having to give public apologies for perceived slights, others seeing a drop in sales in the generally reliable Hong Kong market, and still others hit by lower spending by outbound Chinese …

As Chinese Preferences Shift, A Wakeup Call Awaits Luxury Brands

The Wall Street Journal recently published an article by Julie Wernau on how dramatically Chinese preferences are shifting from Western brands to Chinese brands. Look at smartphone sales, where foreign brand shares have dropped by 78 percent in ten years. In China, Apple only has a market share of 8.6 percent, ranking fifth behind Huawei, …

6 Tactics from Taobao’s Top E-commerce Live Streamer Viya

While e-commerce live streaming has existed in China for several years, 2019 has been the year that it really took off and became a widely accepted means of promoting and selling products. This is largely due to live streaming’s strong appeal among consumers in lower tier cities in China. These lower tier markets are seen …