Paris Fashion Week Spring 2020 Review

The Jing Daily Fashion Week Score evaluates a range of parameters to assess how a brand’s collection resonates with Chinese audiences. Shows have become a powerful tool for brands to speak directly to their fans, bypassing the filter once held by editors. This means fashion week now presents a major opportunity for brands to connect with the […]

Three Future Trends in Chinese Luxury

The spotlight shone on Chinese consumers for years after they took the global lead in luxury spending. Comprised of youthful, tech-savvy, and affluent logo lovers, the China market has become an ideal target for established luxury brands. But is luxury starting to lose its appeal for Chinese shoppers? In an ever-evolving political and social climate, […]