The Risk in China’s Huge Influencer Economy

This year’s Alibaba Singles’ Day celebration proved that a live-streamer can turn into a mega-influencer that garners the same attention as a top idol. Starting his career as an online lipstick salesperson on Taobao, Li Jiaqi has since become one of the most recognized internet celebrities in China. His overnight explosion in popularity is shedding […]

Luxury Brand Dior Stussy collaboration Misses China Mark

What happened: Dior and Shawn Stüssy, the founder of the four-decade-old streetwear brand, Stüssy, announced a collaboration for the Dior Men’s Pre-Fall 2020 collection. The collaboration, which was confirmed by both Kim Jones, the creative director of Dior Men and Stüssy via Instagram posts, also marks Stüssy’s fashion comeback since his retirement in 1996. The […]

Luxury Brand Strategies to Attract Chinese Airport Travelers

For Chinese passengers, international airports have evolved from mere transportation hubs to the ultimate shopping destinations thanks to their appealing duty-free policies. In fact, Chinese shoppers are splurging on luxury goods in airports more than any other group, topping the charts of the 2018 global duty-free sales market with a 13.2 percent share, according to […]

The Business of Making a Mr.Bags

As the Year of the Rat approaches, Western luxury brands have been ramping up their zodiac-themed offerings to compete for a share of the vast Chinese consumer New Year market. Longchamp, the French leather goods brands, was one of the first to celebrate the new year, collaborating with the popular blogger, Mr. Bags, to release […]