KOL Confidential: Why Big Monster Holds The Key to Chinese Gen-Z Sneaker Fans

KOL Confidential reports on the world of China’s luxury and streetwear key opinion leaders. In our new column, we explore how these popular influencers position themselves, how they work with brands, and what the future of influencing means to Chinese young consumers.  Guo Yanbo (郭彦博), known as “Big Monster” to his 13.2 million Douyin fans, […]

Does China Want Inclusive Beauty?

“I’ve always believed that there are so many different standards for beauty, and I’m tired of being told that you are not skinny enough, your color is not light enough, and your eyes, your lips… and everything.” —Naomi Wang (王菊), Chinese singer, in English, in a Fenty commercial. Rihanna’s Fenty Beauty has been making great […]

LVMH Finished 2019 On A High, While Coronavirus Beats Hong Kong Protests As Top China Concern

LVMH delivered double-digit growth in 2019, though worries about the coronavirus hovers over the group’s projected performance for 2020. The company’s stock price rose by 2.74% to €412 a share at yesterday’s market close in Paris. Moreover, China’s financial performance for the world’s largest luxury group was not reported separately in yesterday’s full-year financial report […]

Nostalgia Marketing. Why it works in China?

Long working hours, vanishing mid-level jobs, and a labor market that is flooded with highly skilled and highly educated workers is signaling that the new market economy is producing a generation of desperate, sad and lonely young adults. Marketers are tapping into emotional marketing to create campaigns that resonate with affluent, but lonely, consumers. Images […]

Brands Take Actions as Coronavirus Spreads

The news of the coronavirus outbreak has cast an unexpected shadow over this Chinese New Year. And as Chinese shoppers alter their travel plans and stay at home to avoid infection, many luxury market players — including luxury groups, Chinese brands, and e-commerce companies — have decided to make generous contributions. The international luxury group […]