Can This New Reality Show Make Chinese Streetwear Cooler?

The observational documentary format adopted by the show creates a surveillance-style that is one of the most popular formats among reality shows in China. Opening show figures recorded 19.8 million viewers. Tokyo’s hip Harajuku district, a renowned hub of youth culture and street fashion, is the show’s location which goes to illustrate the creators desire …

Anna Sui Thinks China is Ready to Inspire Asia

The New York Times called her “fashion’s favorite daughter.” Renowned fashion journalist Tim Blanks proclaimed her “one of fashion’s best storytellers.” And the head of the Met’s Costume Institute, Andrew Bolton, once said about her that “there is not one art movement or artist she hasn’t touched on in her work.” Anna Sui, the American …

How Technology will Change the Game for Luxury Brands

By 2030, nearly all of the world’s luxury markets will look completely different because of massive disruption, and, in many cases, those drastic changes will come at the hands of technology. Generation Z, which will become the most influential group of customers for luxury brands a decade from now, grew up surrounded by technology. For …

Will Chinese Fashion Conglomerates Ever Win in the West?

Key Takeaways: Western brands have seen first-hand the cultural downfalls by not having a local team embedded in the market, it is now time for Chinese teams to embrace a similar diversity. Brands need to find the location that is best suited to its product and market offering. Each city has its own challenges but …

Shiseido Opens Innovation Hub Outside Japan & More

In Headlines from China, we share the biggest news stories about the luxury industry in China that have yet to make it into the English language. In this week’s edition, we discuss: Shiseido Opens Its First Innovation Hub Outside Japan Kering Inks Plan to Return to China’s Biggest Trade Show The tech provider for LV’s …

The 5 Best Chinese New Year Products from Luxury Brands

Although Western brands mostly had a down year in 2019, the Chinese market remained a solid source of growth. According to the 2019 McKinsey China Luxury Report, China is expected to deliver 65 percent of the world’s luxury spending by 2025. Despite some negative influence from an economic slowdown and a trade war, most luxury …

Burberry to Host Fall 2020 Show in Shanghai, China

Today, Burberry, the British luxury fashion giant, announced that it will be taking its Fall 2020 runway show to Shanghai on Thursday, April 23. Burberry, who have been homing in on China’s purchasing power over the last few seasons, is the latest luxury brand to take its runway show to China. In the past year, …

2020 Trends in Content and Commerce Integration in China

This post originally appeared on China Film Insider, our content partner.  Before the new year, we reviewed some of the top trends in brand integration in China over the course of 2019, and now it’s time to look ahead to what we think will be key drivers influencing the merger between content and commerce in …

Have Luxury Brands Learned Their Lessons About CNY Campaigns?

International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday. It’s important to gain favor with CNY internet marketing in China, and a negative response could deal a severe blow to business. What did these five major brands do right — and wrong — in their 2020 campaigns? ’Tis …