Louis Vuitton’s Debut Livestream on Little Red Book

What happened:  “Welcome to the Louis Vuitton summer hour livestream!” This was fashion blogger Yvonne Ching’s introduction to excited viewers this Thursday, March 26. She was hosting the brand’s debut livestream on the popular Chinese social e-commerce platform Little Red Book — while dressed head-to-toe in the newest LV summer collection, of course. The one-hour-long …

8 Pitfalls of Social Selling via Live Streaming in China

A good portion of social selling energy is now focused on live streaming in China. Brands are lining up to collaborate with top live streamers like Viya (Huang Wei) and Austin Li (Li Jiaqi). Those endorsements come with a heavy price tag, so are these expensive campaigns worth it? The informed marketer can help themselves …

How Will China’s Luxury Fashion Market Bounce Back?

The impact of COVID-19’s effect is starting to take shape as we enter the second financial quarter of 2020. While the majority of the world is struggling to contain this out-of-control disease, fashion companies big and small are also fighting to soften the economic blow they’ll take during this troubling time. Nearly 40 percent of …

Miu Miu Follows Prada and Launches on Tmall

What Happened: Following Prada’s official launch on Tmall on March 14, the Italian luxury fashion house, Prada Group, added its Miu Miu line to its Tmall flagship store on March 24. As of publication, the newly launched e-shop has accumulated 11,610 followers on the site. Moreover, both Prada and Miu Miu are now also featured …

Why Are Lawmakers Punishing US E-Commerce Sites?

The New York Times reports that Democratic and Republican legislators have just drafted the Shop Safe Act, a bipartisan bill that targets e-commerce websites benefitting from counterfeit product sales. “The Shop Safe Act would make families safer by requiring online sellers to help prevent the sale of counterfeit products to consumers,” said Rep. Doug Collins …

Can ‘Revenge Spending’ Save Luxury in China?

China is embracing springtime, as the COVID-19 outbreak continues to slow. On Thursday, China reported no new cases of domestic virus infections for the first time since the outbreak began, and recent new cases have mostly come from overseas, signaling that the worst has passed as of now. But as more residents go outside and …

Was the Launch of Shanghai Cloud Fashion Week a Success?

What happened: In light of COVID-19, Shanghai Fashion Week postponed its biannual event. It eventually pivoted online and launched a consumer-facing cloud fashion week in conjunction with Alibaba’s ecommerce platform, Tmall. Over the last decade, Shanghai has been growing its reputation in China and across Asia. In recent years, it has cemented its position as …

Luxury Brands Make Masks To Fight Global Medical Supply Shortages

Update published March 24, 2020: COVID-19 has created an emergency medical supply shortage in many countries. But after periods of halted production, luxury houses are now starting to dedicate their factories to the production of essential medical goods in the fight against the deadly virus. French luxury group LVMH was one of the first to …

How Photographer “Puzzleman” Leung Builds Narratives Through His Lens

Fashion photographer Puzzleman Leung is the next creative to be highlighted as part of the Jing Daily community of individuals who have helped to build China’s booming luxury industry. This section profiles industry leaders who are contributing to the national and global fashion communities, from consumers and behind-the-scenes employees to business executives and influencers.  Taiwan-based …