Why Luxury Brands Must Embrace Digital Outlets ASAP

The luxury world is now very dependent on Chinese consumers, but the COVID-19 crisis is revealing the cracks in that once rosy relationship. When an industry puts all its business eggs in one basket, it can be a recipe for disaster, and major luxury players have perhaps gotten too comfortable focusing on younger, affluent Chinese …

Navigating China’s Complicated Gender Movement

Amid the COVID-19 epidemic, a gender movement has hit China hard. In February, enraged by a series of unjust treatments of female medical workers in Hubei province, the epicenter of the virus, and frustrated by the mass media’s over-heroized portrayal of women, China’s millennial netizens set out to create online protests against gender inequality. In …

How Can Brands Target China’s Booming Wedding Industry?

Worth more than $300 billion dollars at last count, the global wedding industry is big business for luxury brands. Despite this, research by The Urban Institute has found that millennials in the United States are getting married in fewer numbers and later in life than previous generations, leading to fierce competition between brands and retailers targeting this shrinking market. …

Can China’s Mixed-Use Development Model Save US Department Stores?

In the US, the average corporate employee spends 8.5 hours of their day in an office. But in China, that number is even larger, and employees there even spend additional time inside their work complexes. Take Wang Shuyao, a 25-year-old former employee of a software company housed in central Shanghai’s Kerry Centre, for example. A …

Will Farfetch Become Profitable in 2021?

What Happened      As the world frets over the COVID-19 pandemic, and whispers that it may cause a global recession, luxury e-tailer Farfetch remains well positioned, stating that they are not affected like almost every other player in the luxury retail space.  Founded in 2007, Farfetch went public in the summer of 2018, and …

The Common Luxury Pricing Mistakes That Destroy Brands

When asked what luxury is, many people answer “expensive.” But this is only a reflection of the value a luxury item or brand creates. Luxury is all about extreme value creation. No consumer will buy a luxury brand if the price seems too high, and when it seems too high, that means the price is …

How Can Brands Boost Immunity Against the COVID-19 Virus

At the end of February, the situation now in China is seeing signs of early spring, as workers return back to the workplace, luxury malls extending their operating time, and consumer conversations online showing signs of cautious optimism. However, as the situation in China appears to be under better control, the COVID-19 virus has spread …