Estée Lauder Is Hopeful About China As Quarterly Sales Shed 11%

What Happened: American cosmetics giant Estée Lauder Companies Inc. — owner of Estée Lauder, La Mer, and the recently acquired Dr. Jart+, a popular South Korean skin care brand — reported net sales of $3.35 billion for its third quarter ending March 31, 2020, a decrease of 11% from $3.74 billion in the same period …

How Valentino Marketed China’s Latest It Bag

OVERVIEWMichael Kors’ “My Way” campaign promotes a newly launched customization service where customers can personalize handbags with the brand’s signature monogram. As physical retail still remains generally restricted in China, the brand has leaned on its upgraded Tmall storefront to roll out the digital pop-up service in conjunction with its first “Super Brand Day” on …

Which Shopping Malls Are Recovering Faster in China?

China’s retail traffic began to rebound in mid-February — but how can brands bank on this opportunity? Cosmose AI, an offline behavioral technology company, has analyzed offline retail traffic from January to March 2020. The study is based on data gathered from over 360,000 stores, including over 600 luxury and beauty brands, and major shopping malls …