If you’ve been on the Chinese Internet over the last few years, chances are you’ve come across the term “Guochao.” When the cookie-cutter Chinese sports brand Li Ning debuted a streetwear-infused line of clothing at Paris Fashion Week in 2018, netizens coined the term “Guochao” to describe a rising group of local designers who were […]
Monthly Archives: June 2020
Why Does Beijing Allow Chinese Exporters To Sell Goods Within the Border?
Unusual times call for Unusual measures. After being battered by COVID-19 since late January, China is quickly adapting to a new normal. Chinese local governments are now hosting shopping festivals, officials are attending livestreaming sessions to drive sales of merchants and are also championing “street stall economy” despite it being previously against city regulations. This […]
How Will L’Oréal’s Elimination of “Whitening” From Skincare Products Impact Its Chinese Beauty Market?
The French cosmetic giant L’Oréal announced they will be removing words like “whitening” and “lightening” from all their skin care products. The move comes on the heels of a backlash that a number of beauty brands received for their skin lightening products amidst ongoing protests for racial equality. Another global cosmetic giant, Uniliver, has already […]
A New Crackdown on Livestreaming Content
This post originally appeared on Content Commerce Insider, our sister publication on branded entertainment. On Tuesday, June 23, the Cyberspace Administration of China named ten livestreaming platforms for disseminating “vulgar content” and directed local authorities to take punitive action against them, including freezing content uploads, suspending the registration of new users, and blacklisting offending livestream hosts. Among […]
The Clock Is Ticking For Luxury Brands Post-COVID-19
We are living in an ever-accelerating business world, and that applies to brands, competitors, technology shifts, consumer preferences, insights, and demands. Yet many brands are not prepared to address these challenges, and roughly half of them will simply vanish over the next few years. Complacency and underestimating the growing speed of changing consumer perception left […]
What Are China’s New Market Demands After COVID-19?
On June 18, JD.com celebrated a milestone of 17 years in business with its Grand Promotion sales event. According to the e-commerce giant, the occasion represents a “pulse check on consumption in China” over the first six months of 2020. Since the first half of the year was defined by unexpected turbulence, investors and retailers […]
Can Paris Fashion Week Break The Cycle Of Online Fashion Shows?
What Happened: As the industry pivots to digital thanks to the COVID-19 pandemic, one significant industry event boldly announced a comeback this week. The organizer of Paris Fashion Week, Fédération de la Haute Couture et de la Mode, confirmed it is going to hold its Womenswear Spring 2021 show from September 28 to October 6. […]
Op Ed: Is CSR The Key To Surviving COVID-19?
Pre-COVID-19, it seemed like the global business community was starting to engage in Corporate Social Responsibility (CSR). The market was witnessing a flow of investments into environmental and Social & Governance (ESG)-themed funds. Then, in August, The Business Roundtable famously announced a new Statement of Purpose of a Corporation, which was signed by 181 CEOs, […]
In China, Body Positivity Still Wrestles With The Skinny Aesthetic
The hashtag #TestIfYouCanRockTheBMStyle, along with a picture named “BM Girls’ Ideal Weight Chart,” have taken the Chinese Internet by storm, even sparking controversy on Facebook. “BM” is short for Brandy Melville, an Italian clothing brand targeting teenage girls and young women. The look — consisting of crop tops, tank tops and skirts — was popularized […]
Douyin Beauty Industry Report | Jing Daily
Some highlights for the Douyin beauty industry includes: Daily video view reached 1.2 billion Beauty video content has increased by 228% YoY in 2019, above the average Douyin YoY growth of 192% The number of company Douyin account increased by 206% YoY to 5,500 in Feb 2020 International brands now make up 48% video view […]