Author Archives: CLD-Admin

Consumers in China are watching coronavirus numbers closely as they wait patiently for a tipping point to arrive with the warm weather. The outbreak has had a heavy impact on the retail market because the majority of Chinese citizens remain under quarantine. Shopping malls either postponed or shortened their operating times, and landlords have slashed […]

The Jing Daily Fashion Week Score, which, through a range of parameters, evaluates how a brand’s collection resonates with the Chinese audience, moves to London Fashion Week.  The shadow of the ongoing Covid-19 virus could be felt throughout LFW, as the global fashion industry continues to grapple with its wide ranging effects, from travel restrictions […]

Some disruption is predictable, like the ever-changing technology disruption that’s reshuffling industry leaders in the luxury car, luxury watch, and luxury communication device industries. But others are unpredictable, like the outbreak of the Covid-19 virus in China, which has affected millions of people with a magnitude that’s impossible to predict. All these disruptions can have […]

The Coronavirus outbreak is doing much more than simply slowing down commerce. To everyone in China, it’s become a disorienting, time-stopping social disaster. The consequences it brought to China’s luxury outlook aren’t just economic; they’re also psychological. Most of the journalism surrounding the virus has looked at its business impact, but few have attempted to […]

Under a recent Weibo post about a luxury company’s pledge to fight the coronavirus with a large donation, a user commented that they “feel bad that its money and good intentions were wasted on the Red Cross.” This sentiment might seem incomprehensible in other parts of the world where the Red Cross is seen as […]

Under a recent Weibo post about a luxury company’s pledge to fight the coronavirus with a large donation, a user commented that they “feel bad that its money and good intentions were wasted on the Red Cross.” This sentiment might seem incomprehensible in other parts of the world where the Red Cross is seen as […]

As the coronavirus outbreak in China continues, its impact can be felt throughout the luxury segment —  but things seem to be different for beauty brands. From young customers who shop via livestreams to brands that heavily invest in short video campaigns, the entire cosmetics industry in China is glittering like a cosmetics vlogger’s face. Funny […]

“Don’t forget to celebrate Valentine’s Day! Today we will especially present some special offerings,” the message read in a WeChat group built by VVNK JANE PLUS, a high-end independent Chinese designer brand. The group message was sent to Rachel Ding, a 26-year-old who works at a marketing agency in Shanghai. Before the coronavirus, she was […]

Valentine’s Day, which follows the Chinese Lunar New Year, used to be a battleground where jewelry, beauty, and fashion brands fought to build hype and drive sales. This year, however, launching a Valentine’s Day campaign in China turned out to be tricky proposition amid the ongoing Covid-19 crisis. Given that the majority of Chinese citizens […]

China is the world’s third-largest consumer market for prestige skincare with over $3.5 million earned in 2020 thus far, so it’s not surprising that global brands have now set their sights on this market. But the global giants have discovered that even China’s beauty industry has opened up to agile domestic brands and engaged their […]