Luxury Skincare Brand Strikes Gold with Spas for Beauty-Obsessed Chinese

The Chinese saying “白遮九醜” translates to “smooth, white skin can hide nine uglinesses.” It’s true: For centuries, Chinese women have been striving for light, bright, luminous skin, traditionally by eating strange delicacies like bird’s nests or fish maw. But more recently, they’ve turned to the science of Western luxury skincare and can’t seem to get enough […]

Chinese Whispers: Social App Little Red Book Starts to Eliminate Micro-influencers, and More

In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language. In this week’s edition, we discuss: 1. Little Red Book’s new regulation killed the business of over 13,000 influencers – 36Kr This week, China’s leading social commerce platform Little Red […]

Should Brands Realize the Ads Opportunity on WeChat Mini Programs?

Tencent reported their latest first-quarter earnings today, despite exceeding estimates. Although user growth has remained relatively stable, the trend of declining revenue from the online gaming sector continues. In fact, it represents slowest revenue growth since the IPO launch in 2004. Given this, we expect to see the source of revenue coming from social ads […]