Author Archives: CLD-Admin

With its early roots in Californian surf and skate culture of the 1980s, streetwear has grown to include bits of hip-hop, punk, and Japanese street fashion, and in the process morphing into a global fashion trend. And now, in China, it has not only found a new and vibrant home (in the largest consumer market […]

In 2008, at the height of the global economic crisis, markets around the world were devastated and consumer confidence was shattered. Commentators and media publications around the world forecasted the end of luxury as we know it. I remember being asked: “Why do you believe in luxury? It’s ending!” My answer was simple: Luxury markets […]

The Chinese saying “白遮九醜” translates to “smooth, white skin can hide nine uglinesses.” It’s true: For centuries, Chinese women have been striving for light, bright, luminous skin, traditionally by eating strange delicacies like bird’s nests or fish maw. But more recently, they’ve turned to the science of Western luxury skincare and can’t seem to get enough […]

In the West, May 20th is just another Monday. But in China, it’s now a special occasion for expressing love. The number 520 said aloud sounds a lot like “I love you (我爱你)” in Chinese, and it started out as secret internet slang, but the term soon went mainstream, and now it’s become an important […]

In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language. In this week’s edition, we discuss: 1. Little Red Book’s new regulation killed the business of over 13,000 influencers – 36Kr This week, China’s leading social commerce platform Little Red […]

In a market as saturated and competitive as the Chinese beauty industry, one demographic appears to be outperforming all others; the male shopper. Tmall, China’s largest B2C e-commerce platform recently revealed that the growth rate for men buying beauty products is higher than among women (31% year-on-year growth versus 29%). And the Chinese male beauty […]

The global luxury market is changing. Younger consumers are entering the market and information about brands is increasingly acquired via digital channels. China is now the largest luxury market if we aggregate all purchases by Chinese consumers inside and outside China, and the competition there is heating up as new brands continue to emerge in […]

Brands naturally have a fear of taking risks, so when they collaborate with influencers, the majority of them tend to stick to the same tried and true formats like having them make sponsored posts or attend offline events. While it’s the KOL’s responsibility to create interesting content on behalf of their brand, these repetitive campaign […]

Tencent reported their latest first-quarter earnings today, despite exceeding estimates. Although user growth has remained relatively stable, the trend of declining revenue from the online gaming sector continues. In fact, it represents slowest revenue growth since the IPO launch in 2004. Given this, we expect to see the source of revenue coming from social ads […]

On May 14, the U.S.-China trade war entered into a full-fledged battle after the Chinese government took retaliatory measures against the latest round of tariff hikes by the Trump Administration. Beijing announced it would raise its own tariffs on the total value of $60 billion on exported goods from the United States from five percent […]