What Happened: The National Bureau of Statistics of China announced in a statement that the country’s total retail sales of consumer goods during July reached $4.64 million (3.22 billion yuan). It was a year-on-year decrease of 1.1 percent but a rise from 1.8 percent in June. Garments, footwear, and knitwear all saw a disappointing drop of […]
Author Archives: CLD-Admin
Here Is The Only Good Pricing Strategy For Luxury Brands
Over the past few months, almost every brand I’ve advised said that pricing was a major challenge for them. To me, this isn’t a surprise. When business is booming, companies become more confident about pricing. But when markets contract and sales fall, there’s one primary reflex: to discount with the hope of luring back customers. […]
How Mia Lei’s Niche Luxury Equestrian Brand, Mia Suki, Cropped Up At The Right Time
Speaking on the phone from Austria, Mia S. Lei comes off as charming yet determined. As the founder of Mia Suki, a brand pioneering the niche market of luxury equestrian sportswear, Lei is as passionate about her unique industry as she is about empowering Asian female voices. As an outspoken entrepreneur from Mainland China herself, […]
What China’s Affluent Consumers Want Post-COVID-19
Research and consulting firm Agility Research & Strategy just released its second Wave Of The Trend Lens consumer study, which is a follow-up to the initial series of interviews it conducted in late-January/early-February of 2020 at the beginning of the COVID-19 pandemic. For the study, Agility interviewed 1,040 affluent and HNWI individuals in mainland China, […]
US-Listed Chinese Companies Turn To Hong Kong’s Market
What happened: As US government pressure has grown over the past few months, various US-listed Chinese companies have looked at the alternative of a secondary listing on Hong Kong’s stock market. Alibaba was the first to list in Hong Kong in 2019, and since then, news followed that the search-engine Baidu was considering delisting from the US […]
Why The ‘High-Fashion Face’ Is China’s Next Big Look
Term/Phrase: High Fashion Face (高级脸) About the Trend: The phrase “high-fashion face” was coined roughly three years ago in China, and it has been instrumental in shaping Chinese beauty standards for the Gen-Z demographic during this time. But now, its online popularity is gaining new momentum because the Weibo hashtag #CreatingtheHighFashionFace has attracted over 89 […]
Douyin’s 100 Top-Performing E-commerce Campaigns
This post originally appeared on WALKTHECHAT, our content partner. Today, we study the top-100 best-selling KOL campaigns on Douyin (Chinese version of Tik Tok) during the last 30 days. Our goal: helping you understand how to really sell on Douyin. Note: the period studied ranges from the 17th of June to the 17th of July 2020. The […]
Has Livestream Selling Peaked in China?
What Happened: The Top 50 Livestreaming Sales Ranking List, which was just released by Pangqiu Data and other e-commerce service platforms, shows that the total turnover of top livestreamers plunged by 41 percent from June to July, garnering even lower numbers than in May. Viya and Li Jiaqi held their top positions over the month, but […]
Tencent Scores A Big Q2 Before Trump’s WeChat Ban Plan
Tencent Holdings reported its second-quarter financial results on August 13, which showed its total revenue surging up 29.3 percent to $16.5 billion (114.9 billion yuan) and a net profit that increased 28.2 percent to $4.35 billion (30.2 million yuan) year-over-year. Both numbers topped analyst estimates. The outstanding performance during Q2 (ending June 30) is being […]
Chinese Brand Li-Ning’s New Collab Seen At First Live Fashion Week Since COVID-19
On Monday, Chinese sportswear maker Li-Ning showcased a collaboration with the Danish brand Soulland, which was taking part in a runway show at Copenhagen Fashion Week — the first official fashion week to return to live events (in addition to online presentations) after the appearance of COVID-19. The two designs were teased during the week-long […]