Will Daigou Help Brands Survive COVID-19?

Beijing office worker Cheryl Chen works with at least five different daigou on her WeChat. Some are brand-specific (like one who hunts for unique Chanel collections or niche brands like By Far), and others are country-specific, meaning they specialize in combing the US or Italy for better prices. They are all referrals from her friends […]

Why E-Commerce Giants Must Look Out For SMEs

According to a JD press release, JD launched its Spark economic support plan for SMEs, stall owners, and shopkeepers on June 2. The plan consists of three priorities: ensuring supply, assisting operations, and fostering employment. Under this plan, JD.com will select 50 billion quality goods and provide each small shop with a 100,000-yuan, interest-free credit […]

Why Does Beijing Allow Chinese Exporters To Sell Goods Within the Border?

Unusual times call for Unusual measures. After being battered by COVID-19 since late January, China is quickly adapting to a new normal. Chinese local governments are now hosting shopping festivals, officials are attending livestreaming sessions to drive sales of merchants and are also championing “street stall economy” despite it being previously against city regulations. This […]

How Will L’Oréal’s Elimination of “Whitening” From Skincare Products Impact Its Chinese Beauty Market?

The French cosmetic giant L’Oréal announced they will be removing words like “whitening” and “lightening” from all their skin care products. The move comes on the heels of a backlash that a number of beauty brands received for their skin lightening products amidst ongoing protests for racial equality. Another global cosmetic giant, Uniliver, has already […]

A New Crackdown on Livestreaming Content

This post originally appeared on Content Commerce Insider, our sister publication on branded entertainment. On Tuesday, June 23, the Cyberspace Administration of China named ten livestreaming platforms for disseminating “vulgar content” and directed local authorities to take punitive action against them, including freezing content uploads, suspending the registration of new users, and blacklisting offending livestream hosts. Among […]

The Clock Is Ticking For Luxury Brands Post-COVID-19

We are living in an ever-accelerating business world, and that applies to brands, competitors, technology shifts, consumer preferences, insights, and demands. Yet many brands are not prepared to address these challenges, and roughly half of them will simply vanish over the next few years. Complacency and underestimating the growing speed of changing consumer perception left […]