Author Archives: CLD-Admin

As brands expand their retail store networks beyond China’s top-tier metropolises into the traditionally less fashionable but fast-growing provincial cities, making a splash in these new markets is a top priority. E-commerce is just as popular in the second- and third-tier cities as in Beijing and Shanghai, and consumers won’t leave home based on a […]

Founded in Madrid in 1987, the designer concept store Ekseption has long cemented its place as the go-to destination for celebrities, creatives, and fashion devotees in the Spanish capital. Having essentially formed the mold for luxury multi-brand retail in Madrid over the past three decades, the calm, gallery-like Ekseption is a world apart from the […]

Marketers too often bundle millennials and Gen Zers into one indistinguishable group, but, without market segmentation, retailers won’t be able to determine the precise needs and characteristics of these different consumer groups. Indeed, both segments are comprised of young, digitally savvy individuals. But while the members of one group are in their thirties (millennials), the […]

For the third time, online Chinese retail giant Tmall provided a platform for Chinese designers at New York Fashion Week with this year’s Spring 2020 show. Themed “Tmall China Cool,” Tmall’s presentation featured five brands that represent the full spectrum of the Chinese market, from the budding Parsons graduate i-am-chen to the decades-old intimates label […]

Underestimating the fundamentals is death for a luxury brand. Almost daily, I see startling mistakes that cost brands millions of dollars in profits. And even worse, many of these significant mistakes weaken a brand’s overall equity, which hurts the company immeasurably over the long haul. But what exactly makes luxury such a tricky and volatile […]

Recently, Jing Daily looked at how China was pressuring foreign brands to apologize for perceived slights against its territorial integrity and/or for support for Hong Kong protestors — a trend that has already affected the likes of Givenchy, Coach, and Calvin Klein. As we pointed out, Beijing indicated via the Global Times that netizens would not just […]

In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language. In this week’s edition, we discuss: — Weibo’s social app Lvzhou’s fifteen minutes of fame — GQ lab took over Louis Vuitton’s WeChat and Weibo accounts — China’s ‘deepfake’ app, […]

This post originally appeared on China Business Review, our content partner site. Modernization does not equal Westernization. This is the fundamental lesson that global brands are slowly (and sometimes painfully) learning as they attempt to build popularity in China today. Global brands often conflate the two concepts, and the missing link is a deep cultural […]

From creating crowns for Napoleon to being the only jeweler on display in the Louvre, the French jeweler Chaumet has enjoyed over 230 years of impressive history. “But if Chaumet just belongs to the past, nobody today will be interested,” says Jean-Marc Mansvelt, CEO of Chaumet. “The brand aspires to connect with the present and […]

In July 2019, the American marketplace for limited edition sneakers, GOAT, made clear its intention to capitalize on China’s 400 million millennials. The website, one of the biggest platforms for the C2C resale of high-end footwear, announced the launch of a China-specific app, a WeChat Mini Program, a Hong Kong distribution facility, and a Shanghai […]