Author Archives: CLD-Admin

The convenience of cutting-edge technology can no longer be ignored. In modern society, very few now live without high-tech gadgets and tools, while the rest have given in to unprecedented digitalization. In an age of accelerated digital noise, high-end consumers crave smoother processes, comfort, and silence. That’s where luxury apps come in. They provide information […]

Little Red Book, the Chinese social e-commerce giant also known as RED, recently sent a memo to content creators announcing new qualification criteria for influencers, and the message was clear: rise to Red’s new quality standards or forfeit your privilege. The newly implemented changes, perhaps the most dramatic policy shift in Red’s 6-year history, is […]

These days, retail growth in China is occurring online and on mobile. Driven by the country’s e-commerce leaders, such as Alibaba and JD.com, and social commerce platforms like Little Red Book, WeChat, and Pinduoduo, consumers are used to purchasing goods online, even some big-ticket luxury products. The latest study by the market research firm eMarketer […]

It’s no secret that working with fashion influencers in China — when done correctly — can be a profitable venture. For example, Tod’s, the prestigious retailer of Italian-made leather shoes, handbags, and accessories, is currently reaping the benefits of one such a collaboration. On June 26, the brand unveiled its 2019 Summer limited edition “Unicorn […]

Amassed largely by the popularity of its superstar creator, Rihanna, Fenty beauty achieved a whopping $100 million in sales just 40 days after launching. An instant overnight sensation, to be sure. But would this success translate to China, the second-largest beauty market in the world? What’s concerning is that Fenty’s two winning weapons — star […]

In the age of digital transformation when brands rely on analytics to predict consumer behavior, it’s easy to underplay the importance of demographics. Indeed, demographics have conventionalized stereotypes (men love soccer and beer; women obsess over luxury garments) and consumers are more sophisticated than simply an age or income bracket, but that doesn’t imply that marketers […]

Fendi’s love for China was recently celebrated with a catwalk show titled Roma in Shanghai, which also featured a moving tribute to its creative director of 54 years, Karl Lagerfeld. This is only the second major Fendi event to take place in China over the past 12 years and represents a major step forward for […]

With an uncertain political climate and the rise of domestic brands, foreign beauty companies have never had a more challenging time to conquer China’s beauty market. They’re facing a unique consumer whose appetite for new products and the latest technology is ever-increasing. To keep relevant, constant adaptation is needed. And Sephora, the 50-year-old global beauty […]

When the French retail group Carrefour recently announced it was selling an 80 percent stake in its Chinese operations, a lot of Western companies watched closely. Carrefour, which once dominated retail across China, no longer felt it could compete against more nimble local competitors after experiencing a significant decline in revenue. Most Western companies struggle […]

There’s a unique bond that exists between art and luxury brands that a lot of marketers have exploited lately. The Cartier Foundation, The Louis Vuitton Foundation, and The Prada Foundation are just a few examples of how brands already have a deep relationship with art through public exhibitions. This practice has led to a new […]