COVID-19 has hurt one fashion brand after another, and now it’s classic British fashion label Topshop’s turn. Its 14,000 square-foot flagship store in Hong Kong will close when the lease comes up this October, making the brand yet another in a string of international fashion retailers that have exited the territory. Up to this point, […]
Author Archives: CLD-Admin
How Will Chinese Fashionistas Take to CR Fashion Book Launching in China?
What Happened: The print fashion magazine CR Fashion Book will launch a Chinese language edition in partnership with the Beijing Koala Media Group this fall, with an initial print run of 25,000 copies, as reported by WWD. In addition to carrying fashion editorials from the mothership, the China version will feature locally produced content, including […]
Luxury Brand Rivalries Heat Up During Chinese Valentine’s Day
Chinese Valentine’s Day, also known as the Qixi Festival, marks the third occasion on China’s calendar to celebrate love and romance. The annual celebration falls on August 25 this year, and luxury brands have been running campaigns centered around this lucrative marketing opportunity since late July. Unlike earlier gift-giving holidays when brands opted for softer […]
Taobao Maker Festival Extends The Meaning of “Guochao” Fashion
Chris Tung, chief marketing officer of Alibaba, only wears a T-shirt in public once a year: at the annual Taobao Maker Festival. At a virtual press conference in late July that kickstarted the event, Tung was seen sporting a black T-shirt featuring four cartoon angels of different skin colors. “I love what it stands for; […]
Chinese Netizens Turn on Balenciaga’s Latest Campaign, But To What End?
What Happened: For Qixi (China’s version of Valentine’s Day), Balenciaga has released four limited-edition Hourglass handbags at the brand’s Tmall flagship store. In its campaign picture, a male model is giving a red “Hourglass” handbag with Chinese characters that read “He Loves Me” written on the flap to a female model, who looks at the present […]
Are Chinese Consumers Over Celebrity Livestreaming?
This post originally appeared on Content Commerce Insider, our sister publication on branded entertainment. As e-commerce livestreaming has taken off in China, celebrities have started flocking to the format as a way to stay in the spotlight while generating income. Many actors have been less busy this year as a result of the coronavirus, with productions delayed […]
By Siding With Michael Jordan, China Wins Global Approval
CNBC highlights how the NBA is China’s most popular sports league, but despite that popularity, the league couldn’t steer clear of controversy in the country. From Daryl Morey’s tweet that ignited a worldwide scandal to the Michael Jordan-versus-Qiaodan Sports case, it seems as if “basketball diplomacy” has replaced the Cold-War era’s “ping pong diplomacy.” Accordingly, […]
Chinese Companies Outnumber American on Fortune’s Global 500 List
What happened: The Fortune Global 500, based on revenues, remains the world’s best snapshot of the state of global business. 2020’s list has fewer companies based in the US than China. The Greater China total of companies is 133 vs 121 from America. This year, the top five is dominated by three Chinese companies (Sinopec […]
Why China Will Become The Driving Force Of Luxury
The EU and the US have a combined population of around 780 million with an aging demographic. China is home to a much younger 1.4 billion people and has a higher annual population growth than the US and Europe combined. While the average income per capita in China is still significantly lower than in the […]
Louis Vuitton and GQ China Partner to Promote a Physical Fashion Show Amid COVID-19
When the last model appeared at Louis Vuitton’s Spring 2021 Menswear show in Shanghai, the crowd became charged. As he walked onto the runway carrying an inflatable doll twice as big as himself, everyone raised their phones, eager to take a snap. “Oh my God, that’s Kris Wu!” Many in the audience screamed out his […]