Richemont Bets Big on China

According to Business Live, “global luxury goods retailer Richemont continues to bet on a more connected world with a clear strategy to target online Chinese customers.” In fact, the positive results in China helped the group register sales growth by 9% at actual exchange rates to € 7 397 million and by 6% at constant […]

Chinese Luxury Brands KOLs Five Trends

Winning China means winning the world. While Japan, Korea, and other Asian markets are important, the influence of China’s customers is growing rapidly, as more and more affluent customers in and from China buy luxury goods both domestically or abroad. Therefore, brands must know about the changing trends in this fast-paced market. Below I’ve highlighted […]

The Rise of the Idol Economies in China

The rise of the “idol economies” in China is directly related to a digital transformation in the country as well as the emergence of a new, younger consumer base, which bonds differently with brands compared to older demographics. Growing up in a world where consumers are always connected via their mobile devices, these Gen Zers […]

All Eyes On 18-Year-Old Power Star Jackson Yee

In October, the teen-drama movie “Better Days” (少年的你) and the TV show “Legend of Fei” (有翡) were dominating social media conversations in China. On-screen Celebrities like Zhao Liying, Wang Yibo, and Zhou Dongyu received lots of online buzzes, but the month’s biggest winner was Jackson Yee, an 18-year-old supporting actor from “Better Days.” Thanks to […]