Chinese Whispers: Tourists Spend Less on Luxury Goods When Traveling in Japan and Hong Kong, and More

In “Chinese Whispers,” we share the biggest news stories about China’s fast-moving luxury industry that have yet to make it into English. In this week’s edition, we discuss: 1. Chinese tourists are spending less on luxury goods in Japan and Hong Kong – DW News Chinese tourists, who had been spending big on luxury products when […]

The Art of Content and Commerce in China

Social-commerce is not a buzzword but a lifestyle for shoppers in China. In the West, it’s more common to use an e-commerce site as the final stop when completing a purchase, but in China, e-commerce sites are a kaleidoscope where you can make new discoveries, acquire information, and socialize with your peers—hence social-commerce. And now, […]

Inside MAC Comestics’ First Experience Center in Shanghai

The center blends product discovery, social engagement and purchase into an immersive journey, making it one of the more sophisticated interactive retail experiences in the cosmetics category in China. Created by Wunderman Shanghai and led by managing partner James Bay, the center was the result of six months of research to understand Gen-Z‘s makeup purchase behavior. This […]

Louis Vuitton “Drops” New Sneaker Collection on WeChat

Luxury brands in China have found fertile ground in which to practice the “drop” retail model that they have borrowed from the Western streetwear industry in recent years: the WeChat mini-program. French luxury powerhouse Louis Vuitton, following in the digital footsteps of rivals like Rimowa, Burberry and Balenciaga, became the latest megabrand to “drop” on […]