The Rising Potential of China’s New Seniors

There is certainly no shortage of research or advice when it comes to marketing to millennials, touted as the most significant demographic in marketing. China is no exception when it comes to millennial obsession. However, a closer look reveals that elderly people (defined as over-60s) represent the fastest growing generational group in China. This group […]

Retailers And Brands Find New Ways to Increase Chinese Foot Traffic

Amid slowing economic growth and stricter daigou regulations in China, overseas retailers and brands have struggled to maintain the level of sales generated by Chinese tourists in recent years. It’s a watershed moment for the industry, as the winners quickly learned to adapt to Chinese technology, exemplified by brands like Lancôme, Tissot, and King Power […]

China’s CIIE 2019 Luxury Expo to Include LVMH

While China’s President Xi Jinping journeyed from the scenic Mediterranean town of Nice to the bright lights of Paris during his official visit to France, the Parisian fashion house LVMH Group announced a significant commitment to his home country. On March 25, LVMH director Antoine Arnault signed an agreement with the China International Import Expo […]