Farfetch & Balenciaga Launch Exclusive Capsule with Dedicated China Activation

As the leading global technology platform for the luxury fashion industry, Farfetch continuously explores opportunities to expand its fashion offer and to partner with brands in fresh and exciting ways. In this spirit of collaborative innovation, Farfetch and Balenciaga have launched an exclusive capsule collection comprised of limited editions across ready-to-wear, shoes and accessories for […]

Three Tips for New WeChat Marketing From London’s Luxury and WeChat Conference

For some in China’s luxury industry, WeChat’s booming digital ecosystem is second nature. The plethora of sales methods, youthful influencers, and buzzwords like “mini-program” and “brand zone” are all part and parcel of being present in this rapidly-evolving Chinese market. However, many Western luxury brands are diving into this world head first, without even the […]

What to Know About Luxury’s Extreme Disruption Force: Gen-Z

China is home to the world’s youngest luxury consumers — sophisticated “digital natives” who have grown up pampered in one-child families. From daily phone payments for school lunches to high-end luxury online purchases, it’s always digital first for Generation Z. With this, however, comes more potential for disruption than traditional luxury brands have ever seen, […]

Chinese Whispers: Tourists Spend Less on Luxury Goods When Traveling in Japan and Hong Kong, and More

In “Chinese Whispers,” we share the biggest news stories about China’s fast-moving luxury industry that have yet to make it into English. In this week’s edition, we discuss: 1. Chinese tourists are spending less on luxury goods in Japan and Hong Kong – DW News Chinese tourists, who had been spending big on luxury products when […]

The Art of Content and Commerce in China

Social-commerce is not a buzzword but a lifestyle for shoppers in China. In the West, it’s more common to use an e-commerce site as the final stop when completing a purchase, but in China, e-commerce sites are a kaleidoscope where you can make new discoveries, acquire information, and socialize with your peers—hence social-commerce. And now, […]

Inside MAC Comestics’ First Experience Center in Shanghai

The center blends product discovery, social engagement and purchase into an immersive journey, making it one of the more sophisticated interactive retail experiences in the cosmetics category in China. Created by Wunderman Shanghai and led by managing partner James Bay, the center was the result of six months of research to understand Gen-Z‘s makeup purchase behavior. This […]