Why The ‘High-Fashion Face’ Is China’s Next Big Look

Term/Phrase:  High Fashion Face (高级脸) About the Trend:  The phrase “high-fashion face” was coined roughly three years ago in China, and it has been instrumental in shaping Chinese beauty standards for the Gen-Z demographic during this time. But now, its online popularity is gaining new momentum because the Weibo hashtag #CreatingtheHighFashionFace has attracted over 89 […]

Has Livestream Selling Peaked in China?

What Happened: The Top 50 Livestreaming Sales Ranking List, which was just released by Pangqiu Data and other e-commerce service platforms, shows that the total turnover of top livestreamers plunged by 41 percent from June to July, garnering even lower numbers than in May. Viya and Li Jiaqi held their top positions over the month, but […]

Tencent Scores A Big Q2 Before Trump’s WeChat Ban Plan

Tencent Holdings reported its second-quarter financial results on August 13, which showed its total revenue surging up 29.3 percent to $16.5 billion (114.9 billion yuan) and a net profit that increased 28.2 percent to $4.35 billion (30.2 million yuan) year-over-year. Both numbers topped analyst estimates. The outstanding performance during Q2 (ending June 30) is being […]

Chinese Brand Li-Ning’s New Collab Seen At First Live Fashion Week Since COVID-19

On Monday, Chinese sportswear maker Li-Ning showcased a collaboration with the Danish brand Soulland, which was taking part in a runway show at Copenhagen Fashion Week — the first official fashion week to return to live events (in addition to online presentations) after the appearance of COVID-19. The two designs were teased during the week-long […]

How Will Chinese Fashionistas Take to CR Fashion Book Launching in China?

What Happened: The print fashion magazine CR Fashion Book will launch a Chinese language edition in partnership with the Beijing Koala Media Group this fall, with an initial print run of 25,000 copies, as reported by WWD. In addition to carrying fashion editorials from the mothership, the China version will feature locally produced content, including […]

Luxury Brand Rivalries Heat Up During Chinese Valentine’s Day

Chinese Valentine’s Day, also known as the Qixi Festival, marks the third occasion on China’s calendar to celebrate love and romance. The annual celebration falls on August 25 this year, and luxury brands have been running campaigns centered around this lucrative marketing opportunity since late July. Unlike earlier gift-giving holidays when brands opted for softer […]