Rebound Strategies for US Luxury Brands

The luxury industry is currently focused on the health problems associated with COVID-19, but further market disruptions also need to be considered. Some other consequences of this crisis include (but are not limited to): a probable global recession, a plunging stock market, inflation/heightened nationalism in China, supply chain disruptions, and a rise in Western Sinophobia. […]

The Verdict On Shanghai Fashion Week

This season, Shanghai Fashion Week’s main stage was not the usual cluster of white tents found at the city’s Xintiandi retail hub. Instead, the entire week was taken online, facilitated by Alibaba’s e-commerce platform, Tmall. Facing unprecedented disruption to brands, stores and supply chains, the fashion industry’s elite chose to work together to pivot to […]

Which Luxury Campaigns Stood Out in China This Week?

The Social Edition is a weekly special-focus Jing Daily newsletter, which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat, Weibo, Tmall, Douyin, and beyond. Our coverage spotlights global luxury brands, global beauty brands, and local Chinese brands. The latter gives […]

China Ad and PR Leaders

This post originally appeared on Campaign Asia, our content partner.  About a month ago, the Chinese market was going through its darkest moments after the outbreak of COVID-19. Today, the situation is gradually coming under control in China, giving industry professionals a chance to look back and evaluate what they learned. Meanwhile, the dire conditions […]