Chinese Expats Can Boost Growth for Western Brands

While the term “globalization” became popular in the 1980s, by 1848, Karl Marx had already developed an academic theory similar to globalization. According to Marx, “The need of a constantly expanding market for its products chases the bourgeoisie over the entire surface of the globe. It must nestle everywhere, settle everywhere, establish connections everywhere.” In […]

High Fashion on the Small Screen

This post originally appeared on China Film Insider, our sister publication. With approximately 60 percent of Chinese now living in cities, “urban drama” (都市剧) is one of the most popular formats for television and streaming video in China, appealing to the aspirations of an increasingly large swathe of the population. Fashion increasingly plays a role in […]

Q&A: Designer Huishan Zhang Channels the Swinging 60s at London Fashion Week

This week, all eyes were on London-based, Chinese-born womenswear designer Huishan Zhangas he debuted his SS20 collection at London Fashion Week. Inspired by the “infectious appeal” of the swinging ‘60s, Zhang’s SS20 collection is the latest example of the young designer’s unique ability to combine playful silhouettes and prints with timeless materials, classic lines, and […]

The Art of Luxury Brand Licensing

Licensing has had a significant impact on the luxury sector, allowing Western brands to enter new markets in distant corners of the world. Through licensing, the licensor or trademark owner hopes to increase their revenue and build brand awareness. But, beginning in the late 1990s, the practice of licensing went downhill because of quality and […]

Created in China: LFW and BoF Host China Prize Winner

China has long been considered the manufacturing epicenter of the world, with the ‘Made in China’ label evoking thoughts of cheap, poorly made products. Recently, however, China’s talented designers have worked hard to change these negative connotations. This year, Business of Fashion (BoF) launched its China Prize competition to champion Chinese fashion around the globe. […]