Your product is considered a luxury product, but just because your product is a luxury brand does not guarantee it will sell well in Asian markets. Despite this obvious fact, many companies launch products into market with fallacious conclusions and skewed strategic plans and often fail in implementing their business objectives. These companies develop broad […]
Category Archives: News From Around The Web
Chinese Men’s Surprising Online Shopping Lists
While the “She-conomy” (她经济) in China has thrived, its counterpart, the “He-conomy” — or to be more specific, male consumer consumption — has also been growing, albeit quietly. Aiming to better understand this market, Taobao released a sweeping report summarizing male consumer purchases made on the retail platform in the 12 months ending November 30, […]
Bottega Veneta’s China Ambition May Come Too Late
Bottega Veneta is playing catch-up in China. But are they too late? On December 18, the Italian fashion veteran joined top-tier luxury brands such as Valentino and Ermenegildo Zegna by launching a flagship store on Alibaba’s Luxury Pavilion. It aims to carve out a bigger slice of the Chinese market as the brand steps up […]
Chinese Silver Jewelry Trends Express an Inimitable Style
China, in the past 3 decades has converted into the most developed cities economically and this is identical from the countless progress it has been doing along the way. One such is the silver jewelry market that deals with manufacturing and also trading. This is also with diamonds and gold. In fact, 24 carat pure […]
Chinese Consumers Becoming More Discerning: Nielsen and Vipshop
Many brands and e-tailers are feeling the pinch from the Chinese economic slowdown. A new report from Nielsen, co-produced with Vipshop and Tencent News, finds some surprising silver linings in small towns. Data from the e-commerce platform Vipshop (known for selling luxury goods at discounted rates) and from Nielsen on over 2,000 consumers from November […]
China’s New Health & Fitness Influencers Promote Body Positivity
While no shortage of viral fitness-related social media posts has emerged from China in recent years, many have been deemed by outside observers as a “worrying” to a downright ridiculous take on body image. From comparing waist size to an A4 piece of paper to seeing how many coins will balance on the collarbone, going to great lengths to […]
The 3 Surprising Predictions for China Cross-Border E-Commerce in 2019
2018 has been a great year for the cross-border e-commerce industry in China. The Chinese government’s decision to lift purchase limits on cross-border e-commerce (CBEC) indicates a strong outlook. More opportunities will emerge for international brands and retailers looking to access the China market. That being said, the competition is heating up and brands and […]
Luxury Car Market Growing Rapidly
The demand for luxury vehicles is rising in China and emerging markets. Tata Motors Ltd., Jaguar Land Rover owner, reported an increase of 18% in its fourth-quarter profit. The automaker, based in Mumbai, reported a net income increase from 22.3 billion rupees per year to 26.3 billion rupees, which equals $ 581 million. Bloomberg compiled […]
Luxury Real Estate Marketing Essentials – A Chinese Luxury Brand is Born
As a luxury real estate marketing professional, it is important to understand how a luxury brand is born and how it is developed. Here is an example of the challenges in developing the first Chinese Luxury Jewelry brand, Qeelin. The founder Dennis Chan knew that he could not launch Qeelin in China. The Chinese marketplace […]