How Will Chinese Fashionistas Take to CR Fashion Book Launching in China?

What Happened: The print fashion magazine CR Fashion Book will launch a Chinese language edition in partnership with the Beijing Koala Media Group this fall, with an initial print run of 25,000 copies, as reported by WWD. In addition to carrying fashion editorials from the mothership, the China version will feature locally produced content, including […]

Luxury Brand Rivalries Heat Up During Chinese Valentine’s Day

Chinese Valentine’s Day, also known as the Qixi Festival, marks the third occasion on China’s calendar to celebrate love and romance. The annual celebration falls on August 25 this year, and luxury brands have been running campaigns centered around this lucrative marketing opportunity since late July. Unlike earlier gift-giving holidays when brands opted for softer […]

Chinese Netizens Turn on Balenciaga’s Latest Campaign, But To What End?

What Happened: For Qixi (China’s version of Valentine’s Day), Balenciaga has released four limited-edition Hourglass handbags at the brand’s Tmall flagship store. In its campaign picture, a male model is giving a red “Hourglass” handbag with Chinese characters that read “He Loves Me” written on the flap to a female model, who looks at the present […]

By Siding With Michael Jordan, China Wins Global Approval

CNBC highlights how the NBA is China’s most popular sports league, but despite that popularity, the league couldn’t steer clear of controversy in the country. From Daryl Morey’s tweet that ignited a worldwide scandal to the Michael Jordan-versus-Qiaodan Sports case, it seems as if “basketball diplomacy” has replaced the Cold-War era’s “ping pong diplomacy.” Accordingly, […]