Brands Shouldn’t Ignore the Influence of Instagram in China

As luxury brands search for new and cost-efficient ways to connect with Chinese luxury consumers, Instagram influencers remain largely untapped as stakeholders for brand building. To be sure, working with Instagram influencers presents some apparent hurdles, from a lack of awareness among Chinese luxury consumers, to geopolitics that can be tricky to navigate, to the […]

What AI Can Do for Luxury Brands: Interview

Millennials and Generation Z are ushering in the rise of a new data-driven experience economy, and to the luxury sector that traditionally prides itself on offering top-notch goods and services, they must realize that today’s younger customers are looking beyond that. They want to be engaged on an emotional, sensorial, or even intellectual level. In […]

Chinese Whispers: Cartier Teams up with The Palace Museum to Host Art Exhibition, and More

In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language. In this week’s edition, we discuss: Cartier‘s upcoming crossover art exhibition with China’s Palace Museum, JD.com’s plan of opening a futuristic store in Chongqing, and Lululemon’s first spokesperson in China […]

Catching Up with the Chloé Girl

The esteemed fashion house and jewel of the Richemont luxury conglomerate, Chloé, hasn’t become one of the world’s leading global luxury brands by mistake. The Maison was founded in 1952 by French fashion designer Gaby Aghion, who revolutionized the industry through innovative ready-to-wear luxury lines that were made from rare and luxurious fabrics usually reserved […]